Project Framework:
For this typography project, my goal was to make a cookbook that represents aspects of traditional Mexican culture while also pushing my own creative boundaries. I wanted to pay tribute to the Mexican heritage and the family history associated with the recipes provided, so I chose to include imagery of papel picado (paper banners), and Mexican tiles. The colour palette is inspired by the vibrant dresses of Mexican folklórico dancers and the colourful ingredients in tacos themselves.
For this typography project, my goal was to make a cookbook that represents aspects of traditional Mexican culture while also pushing my own creative boundaries. I wanted to pay tribute to the Mexican heritage and the family history associated with the recipes provided, so I chose to include imagery of papel picado (paper banners), and Mexican tiles. The colour palette is inspired by the vibrant dresses of Mexican folklórico dancers and the colourful ingredients in tacos themselves.
I sourced additional photography and recipes to fill the pages (courtesy of The Modern Proper). By doing so, I created a consistent visual system throughout each page that balances repetition with experimentation.
I used cropping, enlarged typography, and grid-breaking to push the boundaries of a cookbook and bring each recipe to life. AI in Adobe Photoshop was used to adapt photos to match recipe ingredients and curate a consistent photographic style for the cookbook.
I used cropping, enlarged typography, and grid-breaking to push the boundaries of a cookbook and bring each recipe to life. AI in Adobe Photoshop was used to adapt photos to match recipe ingredients and curate a consistent photographic style for the cookbook.
Design Decisions:
• Vertical text frames each chapter.
• Mexican tile illustrations root the cookbook in tradition.
• Colour serves as an accent to emphasize key words.
• A signature from author Jose Cruz and family polaroids add a personal touch.
• Cropped elements create movement and pull the reader forward.
• Serape fabric patterns add texture and reinforce the culture.
• Off-white borders on chapter imagery tie in the nostalgic polaroids.
• Cropped Papel Picado (paper flags) add movement and visual interest.
• Square bullet points echo the tile illustrations.
• Vertical text frames each chapter.
• Mexican tile illustrations root the cookbook in tradition.
• Colour serves as an accent to emphasize key words.
• A signature from author Jose Cruz and family polaroids add a personal touch.
• Cropped elements create movement and pull the reader forward.
• Serape fabric patterns add texture and reinforce the culture.
• Off-white borders on chapter imagery tie in the nostalgic polaroids.
• Cropped Papel Picado (paper flags) add movement and visual interest.
• Square bullet points echo the tile illustrations.
Full Case for Support:
