Event Poster
Eden (Mascot)
Volunteer, Artist & VIP passes
Headphone Design for Cypress Stage
Headphone Design for The Grove Mainstage
Headphone Design for Tigris Stage
Bumper Sticker V1 (merch)
Bumper Sticker V2 (merch)
Enamel Pins (merch)
Wristbands for Day Passholders
Map (placed throughout event location)
Electric Eden is a collaborative event branding project built through research and audience analysis, resulting in a cohesive brand identity centred on excitement, safety, connection, and sustainability. The project spanned a large scope across both digital and physical design systems. My partner and I worked together to create vibrant poster designs and a logo that captures the spirit of the event. We took the project a step further by creating Eden, a statue reimagined as the event mascot. I designed a full event app in Figma featuring headphone channel control, daily lineups, artist information, digital passes, and an interactive map. Two colour-coding systems were implemented: one to differentiate stages across the app, maps, wayfinding, and custom headphones, and another to identify day-specific passes through wristbands and credentials. Additional work included physical maps legible day and night, artist, volunteer, and VIP passes, and event merchandise.
