For this project, I redesigned a "bad ad" found in a magazine. The ad promotes Dom's Dodge Charger Lego Technic set. My goal for the advertisement was to use humour alongside clever, recognizable details to target a niche audience.
I did this by combining aspects of both the Lego and Fast & Furious franchises to promote the product uniquely.
I did this by combining aspects of both the Lego and Fast & Furious franchises to promote the product uniquely.
Shown below is an example of the original Lego advertisement, found in a magazine,
as well as my version of the advertisement.
as well as my version of the advertisement.
Original Lego advertisement for Dom's Dodge Charger Lego Technic Set (as part of the "Adults Welcome" campaign
My version of the advertisement, targeted towards a narrower, more specific audience
