Original Lego advertisement for Dom's Dodge Charger Lego Technic Set (as part of the "Adults Welcome" campaign)
My version of the advertisement, targeted towards a more specific audience
For this project, I redesigned a "bad ad" found in a magazine. The ad promotes Dom's Dodge Charger Lego Technic set. My goal for the advertisement was to use humour alongside clever, recognizable details to target a niche audience. I did this by combining aspects of both the Lego and Fast & Furious franchises to promote the product uniquely.
Shown below is an example of the original Lego advertisement, found in a magazine, as well as my version of the advertisement.
