This assignment explores type as a design element and as information. The objective is to design a retrospective exhibition poster for a typographer using only the typeface(s) that the typographer created. The poster should capture the essence of the typographer or one of his/her typefaces. In this case, Mark Simonson’s “Proxima Nova”.
The letter “M” may seem simple, but by cropping and tilting the letterform an interesting composition can be created. I used different font weights to create hierarchy and balance within the composition. Proxima Nova is a simple yet versatile font, and I wanted to emphasize this in my poster design. I was influenced by the Star Wars poster project that inspired Simonson to create the font 'Zanzibar', which led to Proxima Nova many years (and fonts) later. When thinking of Star Wars, I came up with a colour scheme reflecting the blues of space, lightsabers, fire and R2D2.
